Integrated Partnership - Event Marketing
Using key partnership for business growth is a proven strategy. By integrating EdInsight with IEP Writer, a dominate PA education software company, OHS hoped to reach potential customers. Solidifying the integration and the partnership with potential customers meant golden opportunities. Here's what I did.
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Marketing with an Established Partner
OHS formed a partnership with another very strong, PA-focused educational software company, IEP Writer. Since they share many of the same customers, the two organizations have worked to further integrate the two systems. OHS wanted communicated that fact to both customers and non-customers.
Getting the message out to their customers about the integration of the company’s products could be fairly easily accomplished for OHS. Successfully reaching non-customers would prove much more difficult without help from IEP Writer.
OHS was invited to attend and participate in the IEP Writer spring focus group meetings. The meetings are well attended by IEP Writer customers and would provide an ideal way for OHS to drive home the integration between the products.
I created a logo to promote the partnership of the two companies for the event.
I created an email that was sent out to all contacts in Pennsylvania. The email strongly focused on the integration and invited the recipient to register for the focus group meetings. The rest of the process, including registration and additional notification was handled by IEP Writer.
The strong tie between IEP Writer and OHS was the primary message conveyed.
Email Subject Line:
IEPWriter & EdInsight Information Sharing
Sent: April 14, 2016 2:00 pm
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The combined focus group meetings went very well. OHS received more than a dozen leads from the event and converted at least one into a customer.