This is not your typical portfolio. Along with sample work, get the story behind the materials. Discover the problems that they were created to solve, and see how strategy played a part in their success.
How would like to come learn about a software product that you already have but are not using very often? It was a tough concept to sell, but I packed the event with customers. Here's how.
Customers were not using the software. Feedback pointed to lack of time and knowledge. The fix, make it easy for the user to know when and how to use the software in a new monthly newsletter.
Solidifying the integration and the partnership with potential customers meant golden opportunities.